REGIONAL MARKETING MANAGER

About QIMA

At QIMA, we are on a mission to offer our clients smart solutions to make products you can trust.

Operating in over 100 countries, we serve the consumer products, food, and life sciences industries and help more than 30,000 brands, retailers, manufacturers, and growers achieve quality excellence.

We combine on-the-ground expertise with digital solutions that bring accuracy, transparency and intelligence for quality and compliance data.

What sets us apart is our unique culture. Our 5,000 Qimers live and make decisions every day by our QIMA Values. With client passion, integrity, and a commitment to making things simple, we disrupted the Testing, Inspection, and Certification industry. Are you ready to hop on this exciting ride with us and help us achieve our mission?

QIMA is seeking a Senior Regional Marketing Manager for Latin America to lead initiatives that expand our brand presence, drive demand, and support sales effectiveness in the region. Your role will be to develop strategies to execute communications in Latin America, strengthen the QIMA brand, and enhance the credibility of its regional entities.

Key Responsibilities:

Brand, PR, and Communications:

• Lead the public relations and external communications strategy in Latin America
• Build and maintain relationships with regional media, industry associations, and key stakeholders
• Oversee press releases, media engagement, spokesperson support, and crisis communications
• Ensure consistency in messaging and brand usage across all LATAM markets

Messaging and Content:

• Define Latin American messaging frameworks aligned with global positioning.
• Oversee the development of thought leadership, PR content, customer stories, and localized assest
• Ensure global content is adapted to market and cultural relevance.

Demand Generation:

• Partner with the Marketing Center to define regional demand generation priorities
• Oversee local execution of campaigns through the regional team
• Review performance and insights to drive optimization and commercial impact

Cross-Functional Collaboration and Leadership

• Work closely with the Sales team to ensure marketing initiatives support pipeline acceleration
• Partner with Product Marketing and Global Marketing to ensure message consistency and alignment.
• Support regional events, webinars, and other marketing activities

Team Leadership

• Lead and develop a regional team of two, with the opportunity to grow the team
• Set priorities, provide direction, and ensure high-quality execution
• Act as a player-coach, stepping in where needed to deliver results

Required Experience

• 8 years of experience in B2B SaaS, technology, or high-growth companies.
• Fluency in English; Portuguese is a plus.
• Experience with certification companys is a plus.
• Strong stakeholder management and project leadership skills.